Plush toys still sell well on the Tmall platform with a yearly sales increase of 29.2%, though the Mid-Year Sale has ended. The sales volume is up by 32.7% over the previous year. The sales of products at average prices between 200 and 400 yuan have witnessed the largest annual growth of 7.5 percent.

Among the best sellers, popular Disney IP toys are more favored by customers. The hot-selling items at prices between 200 and 400 yuan are Duffy and Friends summer bubble party series which are sold at an average price of 259 Yuan.