The mascot for next year’s UEFA Championship will be a teddy bear.

Toikido, in collaboration with the Union of European Football Associations (UEFA) and Fanatics, master licensee for EURO2024, has unveiled the UEFA EURO2024 mascot.

The life-size teddy bear mascot will be featured in a collaboration with Toikido’s online Roblox game world, Pinata Smashlings. The UEFA EURO2024 Football Island will be filled with challenges, quests, and host city stadiums all created to reinforce the key message of getting active. The mascot will also be the subject of an extensive merchandising program.

During the lead-up to the tournament, the mascot will aim to encourage Generation Alpha (those born in 2010 or later) to be more active and health-conscious through its #MakeMoves campaign. The mascot will start its #MakeMoves journey in schools across Europe, asking students to submit their most creative football (or soccer) moves and celebrations. The best moves will be transformed into mascot-themed animations using motion capture technology and shared across Europe for other schools to try.

Source: The Toy Book