Latest News
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Held on January 6-9 at HKCEC, the 51st Hong Kong Toys & Games Fair ran alongside the 16th Hong Kong Baby Products Fair and the 23rd International Stationery Fair, showcasing over 2,500 exhibitors under the theme “New Play for All”.
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Recently, Pop Mart announced its 2024 full-year financial results, with a record-breaking revenue of 13.04 billion RMB, a year-on-year growth of 106.9%, and a net profit of 3.4 billion RMB, marking an astonishing 185.9% increase. Behind these impressive figures lies not only the rise of a trendy toy company but also the evolution of the entire industry. This article delves into Pop Mart's growth logic, analyzing their strategic layout, IP management, channel innovation, and globalization breakthroughs to provide valuable insights for other toy companies.
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Building block toys have experienced five consecutive years of growth in the global toy market, with a notable 14% surge in sales in 2024.
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The 119th New York Toy Fair 2025 successfully concluded at the Jacob K. Javits Center in New York on March 4.
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