Using artificial intelligence tech, Chinese robotics company, Robosen Robotics Inc. produces entertainment robots that can easily "understand" users through voice-activation.

Robosen Robotics has released its latest programmable robots, including Optimus Prime and Bumble Bee to coincide the release of the film Transformers: Rise of the Beasts, the latest in the series. The move is under the intellectual property cooperation with Hasbro, a US toy company, which is the proprietor of the Transformers brand.